Social Media Marketing (SMM) helps spread awareness about the company and its services/products. Such exercise encourages the targeted audience to relate and get associated with the brand. The process leads to an increase in website traffic, lead generation and brand recognition.

• Brand recognition

  Brand recognition is all about making the targeted audience familiar with the brand, along with its unique identity. Such an approach includes advertisement of the products or services. This encourages the customers to relate to the brand and remember its name, thus increasing its brand value.

• Increases organic traffic

  SEO/SMM prompts exponential boost in organic traffic by publishing quality content on a regular basis, spreading referral links and execution of SEO activities.

• Grow a long term audience

  Regularly updating the social media platforms and blogs with quality content and posts, keeps the audience refreshed. It also helps to build a follower-subscriber base by spreading brand awareness.

By effectively following brand awareness procedures, an organization would be able to make the viewers familiar with its products/services. Running an informative blog, responding to the comments, updating social media profiles regularly and conducting industry-specific research to post contents, help to build awareness and leads to brand authority.

• Boost trust and engagement

  Successful execution of SEO/SMM activities, and regularly updating blogs and social media profiles results in boosting up trust and a sense of engagement in the viewers. Being one of the best SEO service in Kolkata, we aim to make the audience feel that the brand is able to keep up its commitment. This makes the audience familiarize themselves with the brand.

• Better page ranking

  One of the SEO tools, Page Ranking is nothing but the calculation that evaluates the web page visits, reach, and content quality to determine the page authority. On page SEO activities, publishing quality, SEO optimized contents and back links help to boost the page ranking.

Displaying content appropriately, helps visitors comprehend their requirement and understand the website better. SEO and SMM activities provide analytical inputs about visitor behavior. These analytical inputs also provide a clear perspective about the calculations required for structuring the website or the user interface. In order to provide better user experience, one should consider the following factors: creating a clear website navigational, user friendly product names and descriptions, page speed, easy navigation, bounce rate, descriptive content, and link structure.

Improves click through rate

The Click through Rate (CTR) helps derive better PPC (Pay per Click) results. One can improve CTR by understanding the user needs and re-arranging the products/services highlights accordingly. Such planning helps in achieving better click through rate, while running promotions or ads. It also improves the possibility of generating better conversion rate.

Improves speed of the site

Maintaining good page-loading speed helps users to navigate through the website with ease. It enhances the user experience and increases the average time on page the viewer spends while browsing through the site. By conditioning and calculating the sizes of images, illustrations, data flow etc. and uploading them strategically, optimizes the page-loading time.

SEO and SMM activity helps in generating quality leads. By posting links and uploading engaging content and advertisements on different social media platforms, an organization can generate leads from various sources, which in turn can boost up sales. This results in the enhancement of ranking and expansion of the visibility of the website, on different search engines.

Pulls quality traffic

The process executed in an SMM activity after identifying the target audience, is what sets it apart from other marketing channels. This results in a prominent inflow of desired traffic. Quality traffic can likewise be narrowed down from a specific zone or demography by geo-tagging the posts, which mainly consists of images or videos.

Decreases cost per acquisition

The expenditure made for generating each lead through marketing activities, defines the Cost Per lead Acquisition (CPA). The ability to keep the visitors engaged in the website keeps the cost per acquisition minimum.

Improves conversion and ROI

Online presence enables an organization to advertise, and engage in various aspects of digital marketing. Monitoring these activities increases the efficiency of reaching the targeted audience. It also makes conversion of leads more feasible. Due to decreased Cost per Acquisition (CPA), the Return on Investment (ROI) gets increased.

Increases website referrals

Social Media Marketing (SMM) is the most effective medium to make an organization's presence felt in the internet, get referred to and bring web traffic. Factors influencing the increase in website referrals are Guest Blogging, Newsletters, and Publishing Useful Contents.

Drives offline sales

As the physical market place still reigns supreme, online leads can add up to the customer base of the brand marginally. SEO brings relevant and quality traffic to the website, which makes up the opportunity of generating offline sales.

SEO and SMM activities open up multiple possibilities for targeting potential customers, throughout the globe. This helps the brand to conquer new territories, which in turn leads to an increase in revenue.

Helps break into new market

SEO and SMM activities enable the organization to engage with new customers and spread awareness among the existing ones. Local SEO, image-video presentation and optimized keywords establish the online presence of the website. This results in improving search engine ranking, conversion rate, brand awareness, and new business possibilities.

Public Relations activities spread the back links of a website, which in turn improves its Domain Authority (DA). The necessary factors for a successful website PR campaign are: creating a guest posting campaign, joining a PR platform, and e-mail marketing.

Social media advertising

Social media advertising, one of the most used SEO tools, helps to spread brand awareness, generate leads, drive website traffic, and also establish online presence of the brand. Researched statistical data inputs aid the organization to reach desired audience feeds. Social media advertising works as a bridge to develop communication and relation with the viewers.

Retargeting

Retargeting audience groups helps organizations to focus on the traffic that has bounced back. Using cookie-based technology, an organization can analyze the interests and online activities of such visitors and re-target them by posting content as per their interests, on various social media platforms.

Engaging content

The piece of content which is able to capture the attention of the viewers is considered to be engaging. An engaging content creates the possibility of interaction with the audience, resulting in lead generation.

24/7 Promotion

Social media platforms are visible and accessible 24/7 around the world. Hence, the profile of the organization too is visible to the world, round the clock.

The cost of advertising various services or products on different television channels is excruciatingly high. Social media platforms being the cheaper alternative are a life saver and also have vast reach. By uploading content and posts on various social media platforms, one can create back-links to the company website, with almost no additional cost and cater to various categories of viewers.

Integrates other marketing activities

Several marketing activities can be combined with the SMM and SEO activities. Such marketing activities are: Search Engine marketing, Mass marketing awareness, Diversity marketing, PR marketing, Online marketing, Event marketing, Content marketing, Article marketing. These activities help to increase the conversion rate, as each of them has a specific group of target audience.

With the help of digital marketing, organizations can use different analytical seo tools to observe the traffic on their posts and website. They would also be able to analyze the different categories of viewers and understand their psychology. By analyzing different customer types, an organization can strategize outlines to deliver optimum results, which are beneficial to the business.

• Page interests

  Page Interest is the amount of time spent by visitors on the different pages of the website. Page interest justifies the quality of the content and engagement with visitors. The analytical data received on page interests helps to optimize the page content and page links.

• Page views

  With the help of page analytical tools, an organization can monitor the traffic on the different pages of the website. The tools also help to understand visitors’ interests. The organization can change or modify the website content, to increase visibility of the pages. Bounce Rate should be also considered, while monitoring the page views.

• Demographic Reach

  A website creates the online presence of an organization. But SEO and SMM activities help to increase the demographic reach of that site. Analysis of the demographic reach helps to monitor the views happening from different geo-locations, and also the current market trend.

• Time on site

  This parameter informs the overall time spent by a visitor on the website. Optimization of the loading time and page performance of the website is monitored, keeping this data in mind.

The content published on various social media platforms can be liked, shared and commented on. These features are known as Customer Sentiment. These are the feedbacks which viewers give, after the organization posts their content. The statistical margin of determining and categorizing customer sentiments on the received data, helps the organization learn more about the viewers and potential customers.

• Increase recall value

  There is a possibility that a viewer might visit the posts and contents published by the organization, at an earlier time. This ability of tracing the footprints enriches the recall value. This feature also helps the organization revive an old campaign or promotional activity.

• Remarks

  Social media platforms enable a viewer to make comments and (or) share views on the products or services. This provides the organization with a better understanding of customers’ needs and preferences, which prompts it to make the necessary changes.

Following the profiles of similar companies on various social media platforms, helps organizations track their competitors' marketing propositions. This gives the company a better perspective on how to improve and refurbish its products or services.

Social media platforms play a pivotal role in providing updated information about services and products. It also allows for receiving feedbacks and insights.

Engaging content or posts inspires viewers to come back or follow

• Followers

  The number of followers on social media defines an organization’s market strength. Apart from providing statistical data, social media platforms also help in analyzing and developing innovative ideas to retain and increase the virtual followers.

• Blogging

  Content reigns supreme in the field of blogging. Putting ideas into words help spread the concept and idea behind the services or products offered by the brand.