The user interface of a mobile app deals with the design elements, which are for the utilization of the users. A good user interface provides an easy understanding of the features and functionalities of the process flow, including the look and feel of the application. It is the first impression that the users get from the mobile app.

• Freedom in designing

  Unlike other applications or websites, a mobile app has no direct specification for designing the process flow. The design approach of a mobile app is straight forward and step by step, for making the process flow simple, without compromising the efficiency. Custom mobile application development services have diverse possibilities with respect to the hardware present on the handset.

• Brand identity

  A mobile app, along with its features and functions helps in building the identity of a brand. Today, mobile applications are used on a larger scale as compared to any other medium of information exchange. A minutely crafted mobile application has a fluid UI/UX, and helps in building its user base with minimum effort, strengthening the brand identity.

• Easy interaction

  Being handheld devices, cell phones make user interaction more convenient. Mobile applications are convenient due to the ease of accessibility. Custom mobile application development services develop apps keeping the interaction through the process flow, simple for the users. The applications are rich in features, although compact in form. Be it chatting, video calling or voice calls, all the features are integrated into a single powerhouse, enhancing efficiency.

Different cell phones use different Operating Systems. However, now-a-days hybrid technology has enabled the development of mobile apps, which are compatible with multiple OS. Compatibility and mobility have made mobile applications an instrument of excellence.

• Easy access to handset’s inbuilt applications

  Every handset comes pre-loaded with a particular set of applications, which are essential for day-to-day usage. Tools like Camera, Torch, GPS, Compass and Messaging are necessary for the basic functionality of the cell phone. These in-built features can be used by mobile apps easily, by personalizing their usage as per the requirement.

• Easy integration with other software

  Utility software like POS, ERP, and CRM can be integrated with mobile apps for easy accessibility and usage. On the internet there are many types of software, which can be linked with other software to connect and control. Such intermixing of software can throttle up the application to a greater magnitude due to its robust usability.

• No additional power units

  Custom mobile application development services create mobile apps that consume a negligible amount of energy, to transfer data and carry out its operations. This enables the user to enjoy the app without having to worry about any additional power supply and ensures longer battery life of the mobile phone.

• Adaptive to future technologies

  Mobile application is the ultimate platform which has huge possibilities of adopting technological enhancements, updated by mobile handset providers. The mobile app development framework and languages are getting updated almost every day, so that the developers can easily incorporate such upgrades.

Mobile apps can be accessed both online and offline. The offline workability of mobile applications gives them the added advantages of saving important data and executing important operations, anywhere and anytime. The user can use his convenience to become online and access the saved data.

Efficient data sync

Data sync is important, as it is essential for users to synchronize data while changing devices with different Operating Systems. From the development aspect, mobile apps are developed in such a way that it takes minimum loading time while loading the database, without compromising its usability. Mobile apps can also efficiently use the stored data of the handsets such as call logs, messages, chats etc on user’s permission, without affecting the server capacity.

Offline operation

Offline accessibility renders a higher ground to most of the mobile applications. Custom mobile application development services develop apps which are able to run and perform tasks efficiently, whether or not connected to the internet.

Customized solutions, designed to serve specific purposes of an individual or a group, can be accommodated through a portable and robust solution that increases the importance of mobile applications.

B2B and B2C applications

Business to business (B2B) applications are designed to resolve the concerns that exist in the process flow of an organization as well as with others. Such applications are industry and user specific. Whereas, business to customer (B2C) applications are mainly customer focused. These include E-Commerce, Social Networking, Games, Travel, and all other applications that are mainly utilized by the mass community. B2C apps are the most easily available ones.

Custom mobile application development services ensure that the developed mobile applications manage the internal business operations like Team Collaboration, Sales etc at the user's finger-tip. The application enables the users to access the features instantly, as per their requirement.

• Instant KPI reports

  Key Performance Indicators (KPI) notifies the admin about the real-time statuses of the business parameters. This enables the user to track the performance of the employees, at any given place or time.

• Streamlined communication

  Business apps can be integrated with their own communication channel, where employees can interact with other employees through text chat, voice chat, group chat, video calling etc, without using any third party chat application. This increases the security of the app because it is utilized exclusively within the company. This prevents the organization from having a security breach and loss of crucial data, as well as empowers the users to execute the operations seamlessly.

• Notifications and alerts

  By turning on the ‘Push Notifications’ feature of a mobile app, organizations can send News, Updates, Event Details, Marketing Activities etc to the end users, at no extra cost. Alerts and updates regarding the daily workings of an individual can be also scheduled and accessed.

• User-specific operation

  There are different departments in an organization, and every employee has different job roles. The mobile application can be customized to assign privileges to different segments, which enables priority access to authorized employees.

• Cost effective

  Using a mobile application for every specified domain of the organization eliminates the cost of having a desktop or computer for everyone. Since everything can be accessed through the handset itself, it makes the mobile app cost effective and enables easy access with increased productivity. Mobile applications are designed to manage various work requirements, reducing the cost of implementation of other expensive software or channels.

If the development of an application is planned methodically, then the app can be used for Direct Marketing purposes. Mobile apps are free advertisement tools for an organization. The application can be promoted on various social media platforms as well, which would advertise the services, schemes, and execution capabilities of an organization, and increase the business possibilities.

Easy integration with other software

Mobile applications can be easily integrated with third-party software to meet desired operational requirements. For example, an ERP system could be integrated with its mobile counterpart to view the analysis of a brand’s market share. By integrating a few social medium platforms with the app, such report can be advertised to build trust and brand value.

The easy access and direct customer communication of the application, helps the organization build trust and loyalty among its clientele. The ease of correspondence further helps the company to achieve a positive brand image.

Better support and service opportunity at user’s fingertip

Custom mobile application development services develop apps, precisely designed to cater to the specific needs of a targeted audience. Basic customer focused services like Calling, Chatting and Mailing can be integrated into a single mobile application. This in turn, provides organizations the opportunity to have direct communication with the customers, at any point of time. Hence, customer support is just one touch away from the customer.

It is important to be aware of the fact that the data execution process of any mobile application should be secured. The data execution process should also be processed methodically, in order to create data back up and prevent data loss.

Improved data back up and data access

As cloud storages are available across several service providers, data can be backed up on cloud servers. The data can also be stored on the cloud servers automatically, by setting up a periodic data backup. The stored data can be accessed from anywhere through the mobile app, if integrated with the cloud server. The mobile application can be restored with its own database, which can be installed, to the user’s handset while installing the mobile app. Such databases provide extra security to data loss and improve the efficiency of the mobile app. This method reduces data dependency on external servers and increases efficiency.

Free Of Malware and Privacy Risks

Mobile applications are extremely versatile and are rarely affected by malware, because all applications require various permissions to get installed into the device. Also, updated security measures enable optimum security to prevent unauthorized access to the mobile application.

User level data permission

To use the features and functionalities of a mobile app completely, users need to give permission to its device dependent features. Such authentications enhance trust and enable customer to fetch data or other files, as per their convenience.

In mobile applications, multi-level security modules can be developed to provide extra security to personal data and transactions happening through them. This saves the data from going into wrong hands and prevents data corruption and visibility. This also prevents unauthorized access.

White-Box Cryptography

The mobile applications have to be signed by appropriate and encrypted key files before uploading the same to an application store. Such encryptions are known as White-box cryptography. Such additional security measures increase the security parameters of the app and boost up trust.

Additional device based security

Mobile application’s security is enhanced with an extra layer of security which is already factory fitted in the device. These security features include patterns, passwords, biometrics, face recognition, and retina scan. The additional security helps protect the data on a greater scale in addition to app-based security and prevents unauthorized access to the device and its applications.