There is no doubt about the fact that Facebook is a top-notch social networking site among people all over the world. In the recent years, it has grown bigger and bigger for chatting with our friends or sharing the things we love such as snapshots, videos, or even document files.
For branding too, Facebook is an ideal site and business owners make use of it as their number one platform for generating visitors and sales. Majority of the companies seeking for wider exposure these days create fanpage on Facebook to drive more corporate sales. According to a survey conducted by StatCounter, Facebook is one of the most popular social media and marketing sites, accounting for 76.22% of the market share, and it can produce traffic in thousands for website owners who look to build a brand and customer allegiance. However, you need wonderful marketing techniques on Facebook to make your business stand out from the rest. Here are 7 of them I am recommending for you. Keep on reading.
Relate to Your Audience as Friends
For making things enjoyable, talk to your audiences just like friends. You can come up with skin care tips, recipes that match seasonal holidays, etc. This will help you to grow your brand and give your business the exposure it needs to expand.
Control the Existing Traffic to Your Website
Every company has a website since it acts as a sales transaction hub or storefront where people buy your products or learn more about your services.
You can control the present traffic of your website by inserting social networking icons on your website that can be seen, clicked and redirect traffic to your company’s Facebook fanpage.
Publicize your Fanpage In-store
Promoting your Facebook fanpage and other social media accounts in-store is just another wonderful technique to let your customers know that you have a solid presence on Facebook.
Use Facebook Ads For More Likes, Shares and Comments
If you want to engage the visitors, then Facebook ads are the best medium. For start-ups and small scale businesses Facebook ads are the tricks that can get the best conversion that can impact your followers and your business expansion.
Facebook ads will do the following things:
- More visitor engagement with more comments, likes, shares, video plays, and photo views
- Fanpage likes to build a brand and social community
- Clicks to website with ads driving more and more people to visit your website
For making Facebook ads attractive, put engaging images and ad descriptions whereas if you want to make it reach to the niche audiences target them on the basis of their gender, age, and location. If you use Google Analytics display tracking, you can utilize the statistics from there and use it for retargeting.
Make Events as Marketing Tool
This is an era of events and for business owners they are the perfect marketing tool. It can be a product launch, conference or an exhibition or anything of that sort. Whenever you are launching your business, make it a point that it starts with a bang, even if you are offering something new (product/ service) in your business. Upload those events on Facebook and make your friends and followers to participate in it.
Do Not Fake or Use Spams
Make sure you do not resort to black hat practices such as newsfeed, misleading links and unnecessary resharing or ‘encouragement’ for likes and shares, because in those cases Facebook will penalize you. Remember, fans are your first priority and you should build that long-term bond of trust and reliability.
Create Exciting Facebook Contests
To sell products and create more engagement, create exciting Facebook contests for people. They love them along with all those free stuffs as prizes. A plain “caption-this-photo” contest can fetch in 5.5 times more visitors than usual posts.
Which of the Facebook marketing techniques you liked the most? Share your comments and feedback to us now.